Bullshit Buzz (Horn)

The horn every adman needs but never uses.

For when someone says “brand purpose” in a creds meeting.

For when the client wants “something bold, but safe.”

For when “just a few tweaks” means 17 rounds of revisions.

This is your line of defense.

This is your last hope.

This… is the Bullshit Buzz.

🔴 Loud enough to interrupt a thought leadership keynote.

🔴 Comes pre-loaded with regret and repressed rage.

🔴 May cause “circling back” to stop permanently.

Use responsibly. Or recklessly. We don’t care.

Disclaimer: Not recommended during pitches unless you’re quitting.