IDEA GEL

Creative Shower Soap

99% water. 1% creative hope.

Short description:

Inspired by that sacred moment between shampoo and oblivion, where you actually get an idea that doesn’t sound like a client brief.

On the packaging:

“Clinically tested by planners in crisis.”

“Watch your deadline sweat turn into flow.”

“Now with insight particles that dissolve before your first coffee.”

Tagline:

“Won’t unblock your creativity, but at least you’ll smell like someone with ideas.”