Thinking - Average Adman

Brief says “Find our own voice.” Presentation says

Real people invest in friendship. Marketers invest

It's so authentic we spent three months polishing

The secret to powerful branding? Make it big, make

We had four workshops, six alignment calls, and a

• Purpose-driven – Latin for “we needed a moral an

Great artist steal, the average adman plagiarize.

I trusted the process. The process trusted me back

We started with “human-centric”. We ended with two

See the world exactly like every other “disruptor”

There’ll be a day AI will outthink us. Some whispe

Hope felt like a movement. Then a moodboard. Now i

THE AVERAGE ADMAN/