Yes. Average is killing us.
Not in the “meh, mid” kind of way.
In the planet’s-on-fire, democracy’s-on-life-support, sea-level’s-in-your-living-room kind of way.
The world is burning.
Not just literally, but spiritually.
And not because of evil masterminds—but because of average ones.
The mildly indifferent.
The conveniently neutral.
The people who say “I’m not political” while doomscrolling in silence.
No, it wasn’t the monsters.
It was middle managers with mid opinions.
It was boards that chose “safe growth.”
It was influencers selling green juice during a civil rights protest.
It was all of us, quietly nodding along because “hey, it’s not that bad.”
Average didn’t just happen.
It was engineered.
In offices, algorithms, and open-plan brainstorms.
Mediocrity became a system.
A culture.
A lifestyle sold in three easy payments and a Buy Now Pay Later option.
We replaced curiosity with consensus.
We replaced depth with deliverables.
We replaced “why” with “whatever works.”
And the worst part?
It feels normal.
Comfy.
Like a lukewarm bath filled with lukewarm opinions.
Safe from extremes.
Safe from progress.
We designed a world where fitting in is rewarded, standing out is risky,
and being brilliant is only cool if it’s profitable.
Genius gets watered down until it can be printed on a tote bag.
Rebellion gets packaged into an NFT drop and sold out by lunch.
And I should know.
I’m The Average Adman.
I’ve sold the slogans.
Branded the mediocrity.
Helped turn radical ideas into digestible deliverables.
I used to think average was harmless.
Now I realize: average is how the worst ideas go unchecked.
Average is what lets crisis become content.
Average is the speed at which the soul evaporates.
So no—this isn’t a call to action.
This isn’t “let’s do better” or “be the change.”
That’s average too.
This is a confession.
A reckoning.
A mirror held up by someone wearing the same black t-shirt as everyone else.
Because here’s the truth:
Average is killing us.
And the scariest part?
We’re clapping while it happens.
We’re double-tapping mediocrity.
We’re subscribing to the end of the world in monthly email blasts titled “Top 5 Ways to Save the Planet (Without Changing Anything).”
We’re watching it all crumble, nodding politely, and saying:
“Well… at least the UX is clean.”
So yeah—Average is killing us.
And we’re letting it.
Because fighting it would mean thinking.
Caring.
Risking our precious LinkedIn Personal Brands™.
But don’t worry.
I’m The Average Adman.
I’ve got tote bags.
I’ve got merch.
I’ve got a training course on how to stand out by blending in better than anyone else.
Average is killing us.
And business, frankly, is booming.
